Video Production

Cross-Platform Marketing Assets

With multi-channel use in mind, each shoot was structured to generate a versatile range of deliverables across formats and platforms including Instagram, website, and email marketing needs.

This work built a curated asset library that continues to support The Mindry’s marketing efforts and brand consistency beyond individual campaigns.

Thoughtful planning and management of the monthly content calendar ensured consistent representation across all brand pillars, including spirituality, ritual objects, transformation, nervous system regulation, guides, workshops and events, Malibu lifestyle, and community.

Photography

Social Media and Content Creation

As social media manager for The Mindry, I owned the full lifecycle of the brand’s Instagram presence, combining content strategy, production, and community storytelling. My role focused on building a cohesive digital identity across social media, website, email marketing, and broader digital campaigns through intentional, high-quality content creation.

Content Strategy & Social Media Management

I regularly captured photography across studio life, including instructors, community members, classes, events, and products. The goal was to build a cohesive visual library that reflected the brand’s atmosphere and supported ongoing marketing needs.

Community-Focused Content Shoots

Authenticity was central to The Mindry’s brand, making it essential that our content reflected the real members who brought the space to life. Showcasing the community helped communicate the welcoming, supportive environment that defined the studio.

To capture this, I organized community content shoots, inviting members to attend complimentary classes in exchange for participation. These sessions produced consistent photo and video assets while also strengthening community engagement by making members feel included in the brand’s storytelling.

I produced short-form video content for Instagram and TikTok, including reels, instructor spotlights, event coverage, and community-focused storytelling. All content was shot and edited for social platforms, with an emphasis on engagement and brand alignment.