“Surfing shouldn’t exist out here. But it does.”

A Louie Louie branded documentary and adjacent marketing campaign

The Documentary: A surf-obsessed New Orleans native battles to reestablish the unconventional Gulf South surf culture by reinvigorating a Louisiana surf community.

ROLE: CO-DIRECTOR, CO-VIDEOGRAPHER, CO-EDITOR

My team created additional content to position New Orleans brand Louie Louie within the Louisiana surf culture. Essential to the campaign was promoting their image as an authentic local brand rooted in community and “good times.”

SAMPLE INSTAGRAM REEL

INSTAGRAM GRAPHICS

STYLE IMAGES FEATURING LOUIE LOUIE

My roles:

• Originated the idea to document a unique Louisiana surf culture

• Pitched to Pontcha Surf founder, Keegan McGuire

• Expanded that relationship to connect with Louie Louie for branded documentary & marketing campaign

• Collaborated to create pitch deck, present to Louie Louie, & establish sponsorship

• Collaborated with colleague to plan, shoot, & edit campaign

• Collaborated with Pontcha Surf for screening & distribution